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Theory of Reasoned Action (TRA) & Technology Acceptance Model (TAM)


Theory of Reasoned Action - TRA
Based on Fishbein, M. and Ajzen, I. (1975). "Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research", Reading, MA: Addison-Wesley


Technology Acceptance Model - TAM
Based on Davis, F.D. (1985). "A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results" in MIT Sloan School of Management

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