iwi
Praxisarbeiten
About EWAM: Relevant Literature
Bullinger, Hans-Jörg; Schäfer, Martina (2000): Aufholjagd auf dem Weg in die Internet-Ökonomie, in: Pförtsch, Waldemar A. (Hrsg.), Living Web: Erprobte Anwendungen, Strategien und zukünftige Entwicklungen im Internet, S. 263-311, Landsberg: verlag moderne industrie, 2000.
Davis, Fred D. Jr. (1985): A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results. Doctoral Dissertation, Sloan School of Management, Massachusetts Institute of Technology, 1985.
Figallo, Cliff (1998): Hosting Web Communities, Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge, New York: John Wiley & Sons, Inc., 1998.
Fishbein, M.; Ajzen, I (1975): Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Reading, MA: Addison-Wesley, 1975.
Hoffman, Donna L.; Novak, Thomas P.; Peralta, Marcos (1999): Building Consumer Trust Online, in: Communication of the ACM, April 1999, Vol. 42, No. 4, S. 80-85.
Janal, Daniel S. (2000): Dan Janal's Guide to Marketing on the Internet – Getting People to Visit, Buy, and Become Customers for Life, New York: John Wiley & Sons, Inc., 2000.
Kamenz, Uwe (2000): Perfekte Webseiten - wie sieht die Realität aus?, in: Pförtsch, Waldemar A. (Hrsg.), Living Web: Erprobte Anwendungen, Strategien und zukünftige Entwicklungen im Internet, S. 21-33, Landsberg: verlag moderne industrie, 2000.
Kammerer, Kurt (2000): Community in Action: www.hauptversammlung.de, in: Pförtsch, Waldemar A. (Hrsg.), Living Web: Erprobte Anwendungen, Strategien und zukünftige Entwicklungen im Internet, S. 73-84, Landsberg: verlag moderne industrie, 2000.
Klein, Stefan (1998): Konzepte und Vorgehensmodelle für die Web-Evaluation.
Kotler, Philip; Bliemel, Friedhelm (1999): Marketing Management: Analyse, Planung, Umsetzung und Steuerung. 9. Auflage, Stuttgart: Schäffer-Poeschel Verlag, 1999.
Malhotra, Yogesh; Galletta, Dennis, F. (1999): Extending the Technology Acceptance Model to Account for Social Influence: Theoretical Bases and Empirical Validation, in: Proceedings of the 32nd Annual Hawaii International Conference on System Sciences, http://www.computer.org/proceedings/hicss/0001/00011/00011006abs.htm
Murther, Andreas (1998): Electronic Customer Care - ECC, http://www.ecc.ch
Palmer, Jonathan; Griffith, David (1998): An Emerging Model of Web Site Design for Marketing, in: Communications of the ACM, März 1998, Vol. 41, No. 3, S. 45-51.
Resnik, Paul; Varian, Hal (1997): Recommender Systems, in: Communications of the ACM, März 1997, Vol. 40, No. 3, S. 56-58.
Schubert, Petra; Selz, Dorian (2000): Measuring the Effectiveness of Electronic Commerce Websites with the Web Assessment Method, in: Hunt, Brian (Hrsg.), E-Commerce and V-Business, S. , London: Imperial College, 2000.
Schubert, Petra (2000): Digitale Medien für das Management der 1:1 Kundenbeziehung, in: Thexis, Fachzeitschrift für Marketing der Universität St. Gallen, 03.2000,
S. 35-40.
Schubert, Petra (2000): Virtuelle Transaktionsgemeinschaften im Electronic Commerce – Management, Marketing und Soziale Umwelt, 2. Auflage, Lohmar, Köln: Josef Eul Verlag AG, 2000.
Schubert, Petra; Selz, Dorian (1999): Web Assessment - Measuring the Effectiveness of Electronic Commerce Sites Going Beyond Traditional Marketing Paradigms, in: Proceedings of the 32nd HICSS Conference, Hawaii, "Internet and the Digital Economy Track", Januar 1999.
Schubert, Petra; Ginsburg, Mark (1999): Virtual Communities of Transaction – The Role of Personalization in Electronic Commerce, in EM – Selected Papers from’99 Bled, EM – Electronic Markets, Vol. 10, No. 1.
Schubert, Petra; Selz, Dorian (1997): Web Assessment Tool
Selz, Dorian; Schubert, Petra (1998): Web Assessment - A Model for the Evaluation and Assessment of successful Electronic Commerce Applications, in: Proceedings of the 31st HICSS Conference, Hawaii, "Internet and the Digital Economy Track", Vol. IV, 1998, S. 222-231.
Spiliopoulou, Myra (2000): Web Usage Mining for Web site Evaluation, in: Communications of the ACM, August 2000, Vol. 43, No. 8, S. 127-134.
Tapscott, Don; Ticoll David; Lowy, Alex (2000): Digital Capital - Harnessing the Power of Business Webs, Boston: Harvard Business School Press, 2000.
Van der Heijden, Hans (2000): The Impact of Perceived Website Characteristics on Website Traffic, in: Proceedings of the 13th International Bled Electronic Commerce Conference, Bled, Slovenia, 2000.
Watson, Richard T.; Zinkhan, George M.; Pit, Leyland F. (2000): Integrated Internet Marketing, in: Communications of the ACM, June 2000, Vol. 43, No. 6, S. 97-101.
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