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About EWAM: Motivation
The original reason for this research was a disappointment felt by many when using the Web as research tool and business medium. Many sites featured fancy graphics, well organized content, but rarely a site induced the visitor to come back on a regular basis - with exceptions of course. In fact, most of the early World Wide Web entrance strategies have been rather driven by the inclination of an early adopters’ strategy ”it is participation that counts”, than a sound business model for electronic commerce. Thus many companies and institutions discovered with surprise that even comparatively large budgets allocated to the development of their Web sites did not always guarantee success.
The electronic commerce revolution - some predicted - experienced a setback due to a lack of consumer interest or revenues. An often quoted possible reason, why potential customers turn their screens rather off than meddle their way through a purchase order, is a websites' low level of consumer focus. There must be a vital interest for online sellers to design their websites according to their (potential) customer's needs. EWAM represents an instrument for making general statements on the quality of a commercial website from a consumer perspective.
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